Foodynians

Old Taste With A New Face

Foodynians restaurant branding and packaging design.

Services

Branding

Illustration

Brand Strategy

Packaging

Foodynians​ started its operations 6 years back and has been known as a popular fast food place by its regular customers.

They served delicious fast food with top-notch service and carved a niche for itself in a short stint. But over the period of time, they were finding themselves lagging behind with their potential competitors due to lack of visibility and an eye-grabbing element that their brand was missing for luring the customers. The overall footfall has seen a dip and the brand was facing a challenge of bringing in the walk-in customers. We have worked closely with Foodynians to come up with an immersive branding strategy that helps the brand in the market space.

Before

Colorful cartoon-style “FOODYNIANS” logo in bold red and yellow lettering, centered on a white background, creating a playful, cheerful tone.

After

Foodynians logo on a black background, featuring bold red-and-white lettering and a playful chef’s hat icon, creating a fun culinary tone.
Split-color graphic with green on the left and red on the right, each featuring a white “Foodynians” logo and small illustrated food icon.
Two black restaurant menu cards overlap at an angle, featuring bold red “MENU” text, colorful food photos, dish listings, and prices.
Black branded stationery mockup with an envelope, business card, and white label arranged against a vivid orange-red gradient background.
Green Foodynians poster featuring a large veggie burger on a bright green background, with six vegetarian burger options and prices from ₹49 to ₹149.
Matte black paper shopping bag with dark handles and a white “Foodynians” logo, isolated against a shadowy background for a sleek, moody tone.
Neon “FOODNYANS” restaurant sign with a chef-hat logo glows above a brick facade, creating a lively, inviting nighttime atmosphere.
Green square infographic with dark text stating, “The walk-in customer has been increased by 85%,” emphasizing a strong growth result.
Orange infographic stating “Online orders have been increased by 78%,” featuring bold white text and an upbeat, energetic tone.
Green square infographic with dark text stating, “The walk-in customer has been increased by 85%,” emphasizing a strong growth result.
Orange infographic stating “Online orders have been increased by 78%,” featuring bold white text and an upbeat, energetic tone.

Destination of the Journey

People are connecting with Foodynians' new brand image, helping the brand build a strong identity among its target audience.

Its digital presence has played a key role in driving a steady flow of online delivery orders and improving overall business performance. Before the rebranding, walk-in customers accounted for around 20% of total sales. Today, that number has grown to 85%.

Foodynians continues to serve delicious food while creating memorable dining experiences for its customers. The brand has established a strong position in the market, and food lovers now recognize it as a go-to destination for enjoying quality food with friends and family.

Destination of the Journey

People are connecting with Foodynians' new brand image, helping the brand build a strong identity among its target audience.

Its digital presence has played a key role in driving a steady flow of online delivery orders and improving overall business performance. Before the rebranding, walk-in customers accounted for around 20% of total sales. Today, that number has grown to 85%.

Foodynians continues to serve delicious food while creating memorable dining experiences for its customers. The brand has established a strong position in the market, and food lovers now recognize it as a go-to destination for enjoying quality food with friends and family.