Pauze
Connecting travelers with destinations
Pauze is a travel agency that offers travellers a one-stop place for their travel trips planning and bookings.
They believe in and strive for connecting people with places and making the travellers undergo beautiful and unique experiences that the destination offers. Pauze as a brand wants their customers to be travellers rather than being just a tourist, live the experience instead of just visiting the places and make a special connection with the destination they are visiting. It gives a break from usuals and offers ways to see something beautiful and unexplored outside in the world.
Services
Branding
Illustration
Brand Strategy
Social Media
We incorporated design patterns that resemble the maps of different countries and placed them in a way that they invoke curiosity in the minds of the viewers. They tend to have a desire of recognizing the countries map from which the design pattern has come up and eventually end up exploring the travel destinations that the country offers.
What we accomplished
Pauze is in its inception phase and our goal was to translate the brand into a visual idea and user experience that would help it in building an identity among the customers.
The results have been overwhelming, within just 3 days of the brand launch, Pauze has received an overwhelming response from the customer base. The conversion rate of inquiries into clients was 72%.
The design is able to convey to the customers that travel is an essential part of life and Pauze helps them to fulfil it in the most beautiful manner.
Read Pauze branding case study on Medium.
